CONTENT
MANAGEMENT
BRANDING MARKETING
& TRANSLATION
Flore Alexandre is a French-born Copywriter and Translator, living in Barcelona, Spain since 2016.
After a Masters in Ancient History at La Sorbonne, she left Paris and flew to Hong Kong…
…to work as Brand ambassador, Trainer and Museum Curator for the French jewellery brand Chaumet. Two years later, she came back to Europe, graduated from the Institut Français de la Mode, and worked at various multilingual Marketing positions for prestigious luxury brands, such as Louis Vuitton and Christian Dior. She then settled in Barcelona in 2016 where she works daily for different sectors in French, English and Spanish.
In order to understand her clients’ needs and vision…
…to create the ideal tone of voice and storytelling for each project, Flore likes to discover their story and dive into their universe. It is when their values come together that her creativity is fully and best expressed. Thanks to a solid - and sometimes unusual! - general knowledge, a developed sense of humor, a good turn of phrase and an in-depth understanding of languages and sales psychology, she can organize and express ideas to be as clear as possible for the client, their future customers, and of course search engines.
Over the past years,
she curated a diverse client portfolio in different sectors, such as Fashion & Luxury with Maison Cléo, Margot92 or Gigi Clozeau, Consumer trends with Spate, Hospitality & Vacation Rental with Commendable Rentals, Health & Well-being with Livi and Aromatherapy well-being, and the petfood Industry with Affinity Petcare.
Fields of expertise:
Branding, copywriting, creative writing, storytelling, content marketing, digital marketing, SEO, translation, localization, proofreading, research, social media marketing, subtitling, product descriptions.
Services
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Translation: it brings together not only two languages, but also two cultures and two manners of thinking!
Localisation: also known as regionalisation, it involves the exhaustive study of the target culture in order to best adapt the product or message to local cultural needs.
Subtitling: the transcription and/or translation of the texts of all types of video content (television shows, documentaries, training courses, interviews…)
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Branding: product or line naming, product and/or brand story, storytelling, brand statement, tone of voice
Copywriting: newsletters, email marketing, social media content, press releases, creative briefs, training materials, exhibition catalogs, sales manuals
Research: technical information, choice of materials, choice of colors, competitive intelligence and reviews, trend forecasting
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Graphic design: layout, choice of formats, iconography, creation and application of graphic guidelines
Editing: proofreading, correction, content update
Project management: product development, customer acquisition
Presentation: guided tours, collection presentations, trainings, sales
PORTFOLIO
Commendable Rentals is an American company based in South Carolina, with representation in Italy and France.
Founded in 2006, Commendable Rentals not only offers travellers the opportunity to rent a unique, and sometimes exclusive, selection of luxury properties in Europe, South Africa, Mexico and the United States, but also provides owners with consulting services to help them promote their property and gain access to a high-quality international clientele.
Linguistic services
Translation of website content from English into French
Brand Strategy
Newsletters :
Creation of a graphic identity
Creation of a publication calendar
Change of CRM tool for more frequent, agile and segmented communications
Production of 2 monthly newsletters
+94% open rate in 2 years
+101% click-through rate in 2 years
Blog :
Articles in French and English
Marketing
Creation of an Instagram graphic identity
Creation of a social media publication calendar
+726% followers in 5 months
Livi is a healthcare provider with expertise in teleconsultation, offering remote medical consultations with GPs and specialists registered with the Ordre des Médecins, practising in France and trained in telemedicine.
Linguistic services
Translation of all medical information sheets into English for English-speaking people living in France
Brand Strategy
Newsletters
Creation of different templates to provide a variety of publications
Optimised segmentation (gender, age, geolocation, etc.)
+60% open rate in 2 years
+75% click-through rate in 2 years
Production of medical articles in French for the general public (B2C) from 700 to 2000 words
Other materials
Copywriting of two white papers in French for medical insurance professionals and health insurance companies (B2B):
Assureurs,mutualistes, comment rendre vos adhérents acteurs de leur santé ?
Comment la téléconsultation peut aider les complémentaires santé à répondre aux enjeux des soins de santé mentale ? (en cours)
Review and optimisation of the automation path (number of emails received by each new patient, content, journey)
Harmonisation of the job ads format
Founded over 50 years ago in Catalonia, Affinity Petcare is a company formed by several pet food brands, including Advance and Nature’s Variety. Affinity Petcare is the leader in the dog and cat food sector in Spain, 5th in Europe and 6th worldwide. It belongs to the Agrolimen group, one of Spain's largest mass-market retailers.
Linguistic services
Translation
B2B promotional videos (FR)
Internal and external newsletters (FR)
Sales material (FR & EN)
Internal training materials (FR)
Localisation
Vets&Clinics platform, an online reference centre for vets and animal health professionals
Brand Strategy
Creation of a FR/EN/ES brand glossary to improve the quality of translations, update existing content and harmonise linguistic elements across the Group's brands.
Consulting and recruitment firm for senior executives in the public, semi-public and private sectors.
Linguistic services
Translation of website content from French into English and Spanish
Brand Strategy
Branding
Creation of the editorial identity (tone of voice for the brand)
Keyword research and SEO
Development of the website structure
Copywriting
All website content
Marketing
Creation and management of the Halcyon Executive professional page on LinkedIn
Creation of a LinkedIn editorial calendar
Based in New York, MARGOT92 is a women's outerwear brand. Their signature style? Genuine attention to detail, top-quality materials and versatile silhouettes that can be transformed ad infinitum.
Produced in limited series, in collections designed to control quality from creation to marketing, each piece is both a tribute to timeless outerwear and an innovative work of art in its own right.
Brand Strategy
Branding
Creation of the brand story
Creation of the editorial identity and brand tone of voice
Copywriting
Brand statement
Product descriptions
Founded as a family business by Gigi and her parents, the Gigi Clozeau jewels are made in their workshops in the south of France and now sold from Paris to New York.
Linguistic services
Translation
Website content
Size guide
FAQ
Brand Strategy
Branding
Creation of the brand story
Copywriting
Brand statement
Instagram publications
Research
Graphic and visual research for social media content
TESTIMONIES
Mégane Breton, Content Manager & Copywriter, Livi
“I'm lucky enough to have been working with Flore since November 2021 in the France division of the Kry/Livi group. Flore is proactive, rigorous and organised in the tasks assigned to her. Always in a good mood and always ready to listen to team members, Flore - beyond her great professional abilities - demonstrates exemplary interpersonal skills. It's a real pleasure to work alongside her every day. When you work with Flore, you're working with a passionate person you can trust!”
Marine Balance, Head of Patient marketing, Livi
“I've had the opportunity to work with Flore, who supports Livi as a freelance copywriter, for several months now. She's a real asset to Livi as a copywriter. Very rigorous, with a strong commitment to the various projects she undertakes, she produces high-quality content for articles on our blog, our newsletters and white papers. She's also always ready to give good advice on how to improve our content, both in terms of form and content, and works professionally to meet our needs. She's always in a good mood and I highly recommend her. It's a real pleasure to work with her every day.”
Susan Doull, Founder of Commendable Rentals LLC
“Flore is creative, artistic and diligent. She has a powerful understanding of social media marketing. She is a pleasure to work with and I have enjoyed and benefited from every moment of our collaboration.”
Thi-Lan Joyaud, Accessory Designer, Christian Dior Couture
“During our collaboration at Dior, it was a real pleasure to work with Flore. Her dynamism, happiness, and imagination, particularly when we needed to name each product, made her our daily ray of sunshine. But she was also an important and reliable professional support, through her writing skills, for collection briefing books for example, or her ability to analyze sales, which always resulted in relevant collection briefings.”
François Dobrowolski, Flagship store Place Vendôme manager, Chaumet
